Amazon reigns as the world’s largest e-commerce giant, boasting a customer base exceeding 300 million. This extensive reach provides sellers with unparalleled access to a vast audience. Many new sellers are drawn to Amazon for its user-friendly platform and the multitude of opportunities it presents

Why Is It Necessary To Sell Outside Of Amazon?

Despite its benefits, Amazon has its downsides, making it essential to diversify. Here are some challenges you may encounter on Amazon:

• Account Suspension: If there’s a dispute with a customer and Amazon sides with them, your account may be suspended.
• Loss of Selling Rights: Violating Amazon’s rules can result in losing your selling rights.
• Financial Losses: Amazon may withhold your money if a customer refuses to pay for return shipping.
• High Competition: Many vendors sell the same products at lower prices, increasing competition.
• Direct Competition with Amazon: Amazon itself might sell the same product at a lower price.

These challenges highlight the importance of not relying solely on Amazon. Diversification can help mitigate these risks and expand your customer base.

Create Your Own Sales Platform

Establishing your own sales platform can be a strategic move. Platforms like Shopify, BigCommerce, Magento, Gumroad, and WordPress allow you to customize your store and control your sales process entirely.

• Customizable Storefront: Create an attractive and user-friendly page to boost sales.
• Full Control: Manage every aspect of your sales without relying on external platforms.

Leverage Social Media and SEO

Don’t underestimate the power of social media. Start using platforms like Google AdWords and focus on organic search engine optimization (SEO) to attract and retain customers. Each platform should have unique posts to maintain diversity and appeal.

Utilize 3PL Services

Regardless of the platform you choose, prephub.co can support you with receiving, inventory management, fulfillment, and shipping. Fast delivery and secure packaging help retain customers.

Explore Other Sales Platforms

Diversify your sales channels by using platforms like eBay, Rakuten, Alibaba, and Walmart. Selling on multiple platforms broadens your reach and customer base. Experts recommend selling on at least five different platforms.

Don’t Overlook Retail Sales

Retail sales remain effective. While it may seem challenging initially, start small and grow your presence in physical stores. prephub.co can support your retail logistics and inventory management.

Embrace Diversity for More Customers

Being successful on Amazon does not guarantee long-term stability. Investing in various sales channels ensures continuous customer engagement and control over your business.

By diversifying your sales platforms and leveraging 3PL services, you can expand your reach, enhance customer satisfaction, and drive long-term success.